August 27th 2025
What does it mean for your safety?
The headlines are full of deepfakes. You see them on the news and social media. But what are they, really? And why do they matter to you?
Deepfakes are fake videos, images, or audio created by artificial intelligence. They are so realistic that they can fool even the sharpest eye. The technology is advancing fast. It’s no longer just about funny celebrity videos. It’s now a tool for serious crime.
For years, we’ve relied on our senses. We believed what we saw and heard. That trust is now a weakness. Deepfake criminals exploit it, using synthetic media to impersonate people, from CEOs to grandparents.
Imagine this: you get a video call. It looks and sounds exactly like your boss. The voice has his accent. The face has his expressions. He says a new vendor needs a large, urgent payment. You trust him. You make the transfer. But it wasn’t him. It was a deepfake. The money is gone forever. You’re in complete disbelief, but this isn’t a movie; it’s your life and it’s already happened.
Or consider a more personal attack. A deepfake of a family member calls you. They appear to be in distress. They need money for a fake emergency that seems very real. They beg you not to tell anyone and because you’re you – loyal, generous, trusting, you don’t question it. You send the money.
Deepfake crime is growing. It’s not just about financial scams. Criminals use deepfakes for extortion, blackmail, political manipulation, intelligence gathering, social disruption, bullying and harassment. They can put anyone’s face on explicit videos. They can create fake recordings of people saying terrible things. The goal is to ruin reputations and in doing so they often ruin lives.
These attacks are devastating. Victims feel violated and alone. They face public shame and private torment. The fake “evidence” is so convincing that it’s hard to fight back, as proving that a video of you is fake is usually prohibitively expensive and slow.
The old rules of online safety don’t apply anymore. You can’t just look for typos or glitchy faces so you need new tools to fight new threats.
That’s where VerifyLabs.AI comes in. Our technology uses advanced AI to detect deepfakes to tell you in real-time if something isn’t human or made by one. Our tool looks for the subtle tells that the human eye misses. Things like inconsistent lighting, unnatural blinking or strange background noise. Our tools can tell you if a video, image, or audio file is real or fake in seconds.
This represents a revolution in personal agency for victims of deepfake attacks, who now have a way of testing a disproving images, video and audio in real-time, with around 98% accuracy. Our tool clearly labels the content it tests – so you can screengrab and publish your results, helping to break the momentum of a deepfake attack.
We believe in a world where you can trust what you see. We’re building the future of digital safety. The deepfake revolution is here, and now we’re fighting back.
