How do AI-powered scams target your business?

Imagine this: you get an urgent call. The voice on the other end sounds exactly like your CEO, perhaps a little stressed, asking you to immediately transfer a large sum of money to an unfamiliar account. Or perhaps it’s a video call, seemingly with your finance director, instructing you to process a payment. Your heart races; it sounds legitimate, feels real. 

In 2025, these sophisticated voice and video impersonations pose an alarmingly effective threat to businesses and individuals alike.

How does the scam evolve? 

We’re all familiar with phishing emails—those dodgy messages trying to trick us into clicking a bad link. But AI has kicked fraud up several notches. Scammers are now leveraging generative AI to create incredibly convincing voice and video clones, making it almost impossible to spot a fake.

• Voice-cloning scams: with just seconds of your voice (easily obtainable from public social media videos, voicemails, or conference calls), AI can create a synthetic voice clone that sounds uncannily like you—or your boss, a colleague or a family member. These clones are used in urgent phone calls, voice messages, or real-time interactions to trick victims into divulging sensitive information or transferring money.
  • This really happened: Hong Kong, 2024-2025. A finance worker in Hong Kong was tricked into transferring an astounding $39 million after participating in a video call with what they believed were their CFO and several colleagues. It turned out to be entirely deepfake imposters. This incident perfectly illustrates the chilling effectiveness of real-time deepfake fraud.
• Deepfake video scams: these are even more impactful. Imagine a deepfake video of a CEO announcing a fake crypto giveaway, or a senior executive authorising a fraudulent transfer. Fraudsters can even impersonate individuals during live video calls, altering their face, voice and gender or race on the fly.
• Synthetic identity fraud: beyond just impersonating someone you know, AI can create entirely new, hyper-realistic fake identities, complete with forged documents and convincing video footage for remote verification systems. This directly challenges traditional biometric security measures and video-based verification protocols used in onboarding and transactions.

Why is your business a prime target?

Businesses are particularly vulnerable to these AI-powered scams for several reasons:

1. High-value targets: companies handle large sums of money and sensitive data, making them attractive targets for fraudsters seeking significant payouts.
2. Impersonation of authority: deepfake technology allows scammers to impersonate high-level executives (CEOs, CFOs, board members), whose commands are often followed without question due to urgency or respect.
3. Pressure and urgency: scammers often create a sense of extreme urgency, pressuring employees to act quickly without time for proper verification or due diligence.
4. Remote work and digital communication: the increase in remote and hybrid work means more reliance on video calls and digital communication, creating more opportunities for deepfake impersonations to go undetected.

How can VerifyLabs.AI help shield your business?

Our multi-modal AI detection app is designed to empower individuals and businesses to quickly verify the authenticity of digital media. We use tech normally only available to governments and large corporations to do this.

1. Swift voice and video verification: if you receive a suspicious voice message, or are on a video call that feels “off,” our Deepfake Detector means you can quickly upload and analyse the audio or video. Our AI can detect the subtle digital fingerprints that indicate manipulation, even if it looks or sounds incredibly real to the human ear or eye.
2. Image and document authenticity: with AI being used to forge hyper-realistic identity documents (driver’s licenses, residency cards, synthetic government IDs), VerifyLabs.AI can help verify the authenticity of images of these documents, flagging anomalies that indicate a forgery.
3. Clear, actionable insights: our intuitive “green circle” (human) and “red square” (AI-generated) ”grey bar” (test further) indicator provides immediate clarity. There’s no complex analysis for you to perform; just a straightforward answer to guide your next steps.
4. Empowering employees: giving your teams VerifyLabs.AI’s Deepfake Detector turns them into their own first line of defense. If a suspicious request comes in via video or audio, they can perform a quick check before any irreversible actions are taken.
5. Reducing financial risk: preventing even one successful deepfake fraud attempt can save your company millions. VerifyLabs.AI’s Deepfake Detector offers a cost-effective solution to mitigate this growing financial risk.
6. Protecting reputation: falling victim to a major deepfake scam can severely erode trust with customers, investors, and employees. 

What can I do to help protect myself?

Our Deepfake Detector is best used as part of a comprehensive security strategy:

• Implement a “call-back” policy: for any urgent financial transfers or unusual requests, particularly those received via call or video, always initiate a separate call back to the known, official number of the person making the request. Don’t use the number provided in the suspicious communication.
• Multi-factor authentication (MFA): ensure MFA is enabled for all sensitive accounts and transactions.
• Employee training: use regular training on deepfake threats, common scam tactics, and how to use tools like VerifyLabs.AI. Foster a culture where questioning suspicious requests is encouraged.
• Strong internal protocols: review and strengthen protocols for financial transactions, data access, and sensitive communications.
• Stay informed: keep abreast of the latest deepfake trends and AI fraud techniques.

VerifyLabs.AI is committed to providing you with the most advanced, user-friendly tools to combat these threats.