Design that keeps people safe, that helps them navigate safely through a threat landscape. Now that’s not just art, but applied insight. Every part of our brand is simple, human and friendly. It works hard so you don’t have to. After all, when you’re checking for deepfakes the last thing you need is distraction. We’d […]
Deepfakes are proving to be tricky adversaries In a 2023 London High Court case, a defence lawyer argued that a surveillance video of their client was a deepfake, delaying proceedings for six weeks. The incident, though resolved in the prosecution’s favour, highlighted a pressing issue: deepfakes are complicating legal processes, from evidence authentication to contract […]
A recent study by the British Psychological Society (BPS) has tested whether individual differences in people’s facial recognition ability explain variations in telling AI from real faces. The recent BPS study highlights two points that deserve attention beyond the headline: Human expertise varies – a small group of “super‑recognisers” can spot AI‑generated faces slightly better […]
Schools, universities and learners: it’s time to get your facts straightEarlier this year, a student at the University of Edinburgh submitted a deepfake video of themselves delivering a final presentation—only for AI detection software to flag inconsistencies. The incident, though minor, revealed a stark truth: deepfakes are infiltrating classrooms, threatening academic integrity and reshaping how […]
Humanity has always invented and commoditised first, then made safe later. Like the car: from the appearance of the first widely-used models to the UK legislation enforcing seatbelts took nearly a century. We can’t afford to repeat that mistake with AI Deepfakes. Today deepfakes are indistinguishable from reality, are multi-modal across video, images and voice, […]
Add a deepfake; subtract a positive outcome Last month, a European investment bank suffered a €2m loss after fraudsters deployed an AI-generated voice clone of its CEO to coerce a junior executive into transferring funds to a dummy account. This incident, far from isolated, underscores a chilling reality: deepfakes—AI-generated content that mimics humans—are no longer […]
Can you secure a child’s emotional space in the digital playground? It feels impossible to keep up. Just when we understand what’s risky or threatening on social, something new arrives. Today that threat is the deepfake. These synthetic clips are no longer just political stunts; they’re being used by school-age children to bully and humiliate […]
Why authenticity is essential for emotional security The conversation around deepfake technology often focuses on fraud and politics. Yet, the deepest impact is felt on a human level: it attacks our sense of self and shatters digital trust. We are facing a crisis of reality. Seeing is no longer believing. Disconnection from the authentic self […]
Leveraging ethical generative AI for innovation While discussions about synthetic media often fixate on risks like deepfake technology and digital trust erosion, it is helpful to be aware of its transformative and beneficial applications. Ethical Generative AI is a profound tool for driving innovation, boosting efficiency and enhancing accessibility across commerce, education, and global entertainment. […]
How do you navigate deepfake-enabled identity theft to secure your digital future? The immediate threat: why deepfakes are a critical concern for identity and privacy In an era defined by rapid AI advancement, synthetic media—particularly deepfakes—has emerged as one of the most pressing threats to safety and security. While headlines often focus on political deepfakes, […]
